AUPING
The feeling of waking up with Auping.
We believed there was a stronger story to tell than the one in the original brief. Instead of focusing on the product, we wanted to capture The Feeling of Waking Up with Auping by placing beds in some of Europe's most beautiful landscapes.
Three weeks later, we were driving to Austria with two beds in the back of a van. What started with a crew of three people carrying a bed up a mountain grew into a long-running campaign spanning 8 countries and more than 15 beds across Europe.
MIURE
Dig your nails into it.
MIURE launched with a clear ambition: to stand out in a category full of predictable beauty content. Together with founder Camille Parein, we developed Dig Your Nails Into It, a bold social campaign built around scroll-stopping content.
With only two shoot days to create the brand's entire launch content library, multiple content productions were running simultaneously, turning the studio into a well-oiled machine.
MOROBÉ
Hotel Morobé.
Shot in Marbella, the campaign followed two women spending slow summer days at a deserted designer hotel. The goal was to create something that felt effortless and nostalgic, like a collection of memoires rather than a traditional fashion campaign.
Behind the scenes, every detail was carefully considered. All props were custom-made and Morobé branded, from clothing hangers to badminton rackets and shuttles. And while the campaign revolved around long days by the pool, convincing the two models to actually get into the water turned out to be one of the more unexpected production challenges.
ANALOGUES FOR
ELISABETH DE WEERDT
KASTEELBIER
Always-on content.
Kasteelbier has never been about one specific campaign. Over the years, the collaboration has ranged from day-to-day social content and photography to animation projects, TV commercials and larger brand campaigns.
What made the partnership particularly interesting was the creative freedom. Rather than simply responding to briefs, many ideas started by identifying opportunities for content ourselves. The focus was often on creating content people would genuinely enjoy consuming, rather than content that felt like advertising.
ABB
From raw material to final product.
Rather than creating another testimonial video, we proposed a different approach: following the journey from raw material to finished cabinet.
Instead of talking about the process, the film showed it through the people behind it. Cinematic shots and drone footage helped bring the story to life.